How to Deliver Figma Files to Clients (Without Confusion)

The Figma Delivery Problem

Figma is the industry standard for UI design. But when it comes to delivering Figma work to clients, most designers default to one of two bad options:

Option A: Share the Figma link directly The client needs a Figma account. They get confused by the interface. They accidentally move things. They can’t figure out how to leave a comment. You spend 20 minutes on a call explaining how Figma works instead of discussing the design.

Option B: Export and email You export to PDF, attach it to an email. Client replies with feedback. You make changes, export again, attach to another email. Now there are three PDFs in the client’s inbox and they’re not sure which one is the latest. You get an email: “Wait, which file should I be looking at?”

Neither option is professional. Here’s the better way to deliver Figma files to clients.

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The Better Approach: Export + Permanent Link

The professional workflow separates two things:

1. Your working file — stays in Figma, where you work
2. The client’s delivery — a clean export on a permanent link

Your client never needs to touch Figma. They get a link, they see the designs, they leave feedback. When you update the designs, you export again and upload to the same link. The URL never changes.

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Step-by-Step: Delivering Figma Files to Clients

Step 1: Export from Figma

For design mockups (recommended: PDF)

1. Select all frames you want to deliver
2. File → Export → PDF
3. Choose “Export all pages” if delivering a multi-page design

For individual assets (PNG/JPG)

1. Select the frame or component
2. In the right panel, click the ”+” next to Export
3. Choose PNG or JPG, set scale (2x for retina)
4. Click Export

For a full asset package (ZIP)

1. Select all exportable assets
2. File → Export → Export [X] layers
3. Figma exports a ZIP with all assets organised by frame

Step 2: Upload to Clowd

1. Go to clowd.host
2. Create a new delivery → select “File Delivery”
3. Upload your PDF, PNG, or ZIP
4. Your delivery is live on a permanent URL instantly

Step 3: Send the link

One message. One link.

Hi [Client],

Your design mockups are ready for review: https://clowd.host/a/[your-link]

No login needed — just open the link. You can leave comments directly
on the page. I'll update the same link as we make revisions.

Step 4: Update without resending

When you’ve made revisions in Figma:

1. Export the updated designs
2. Upload to the same Clowd delivery (click “Update”)
3. Ping the client: “Revisions ready — same link”

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What to Export: A Quick Reference

Deliverable	Export format	Notes
UI mockups for review	PDF	Best for multi-page designs, preserves layout
Individual screens	PNG @2x	Good for presentations, email previews
Icon sets	SVG or PNG	SVG for scalable, PNG for compatibility
Brand assets	ZIP (mixed formats)	Include PNG, SVG, PDF variants
Prototype walkthrough	PDF with links	Or use Figma’s prototype share link
Developer handoff	Figma link	Developers need the actual Figma file

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Practical Example: The UI Designer’s Workflow

Priya is a UI designer delivering a mobile app redesign to a fintech client.

Week 1 — Initial concepts: Priya exports 12 screens as a PDF from Figma. She uploads to Clowd and sends the client one link. The client opens it on their iPad during a meeting and leaves 4 comments directly on the delivery page.

Week 2 — Revisions: Priya updates the designs in Figma, exports the revised PDF, and uploads to the same Clowd delivery. She sends one Slack message: “Revisions ready — same link.” The client opens the same URL and sees the updated screens. They can toggle to v1 in the version history to compare.

Week 3 — Final approval: Client approves. Priya exports the final assets as a ZIP (PNG @2x + SVG) and uploads to the same delivery. The client downloads the final package from the same link they’ve been using all along.

Total links sent: 1. Total “which file is the latest?” emails: 0.

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When to Share the Figma Link Directly

There are cases where sharing the live Figma link makes sense:

• Developer handoff — developers need the actual Figma file to inspect spacing, fonts, and export assets
• Design system reviews — stakeholders who are comfortable with Figma and need to explore components
• Collaborative editing — when the client is a designer themselves and needs to make edits

For everyone else — executives, marketing teams, non-technical stakeholders — export and deliver via a permanent link.

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Best Practices for Figma Client Delivery

• Export at 2x resolution — ensures designs look sharp on retina displays
• Include a cover page — add a title page to your PDF with the project name, version, and date
• Name your versions clearly — “v1 — Initial Concepts”, “v2 — After Feedback” in the Clowd version history
• Don’t share your working Figma file — clients can accidentally move or delete elements
• Use password protection for sensitive work — if delivering pre-launch designs, add a password to the Clowd link
• Keep the delivery live after approval — useful reference for both parties during development

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Question-Based Insights

Why is PDF better than PNG for delivering Figma mockups?

PDF preserves the exact layout and proportions of your designs, supports multiple pages in a single file, and renders crisply at any zoom level. PNG is better for individual screens or assets that need to be used directly (like in a presentation). For a full design review, PDF is almost always the right choice.

What’s the difference between Figma’s share link and a Clowd delivery?

Figma’s share link gives clients access to the live Figma file — they can see your layers, your components, your working notes. A Clowd delivery gives clients a clean, polished view of your exported designs with no Figma interface to navigate. It’s the difference between showing someone your workshop and showing them the finished product.

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How Clowd Helps

• No client login — clients view your Figma exports in any browser instantly
• Permanent link — one URL per project, updates in place when you upload new exports
• Version history — every export saved, clients can compare versions
• Built-in comments — feedback tied to specific versions, out of email
• Custom domains — deliver from your own domain for a branded experience
• Supports all file types — PDF, PNG, SVG, ZIP, and more

Deliver your Figma files professionally →